Brand system Version one

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Olympus brand system

A premium coffee brand inspired by quiet sanctuaries, craftsmanship, and modern Mediterranean design.

Brand essence

A quiet threshold.

“I've stepped somewhere different.”

Olympus is not a Greek-themed coffee shop. It should feel like discovering a hidden doorway somewhere beautiful—timeless, architectural, warm, and exacting.

One

Guiding principles

01

Whitespace is luxury

Fewer elements, larger margins, and a clear visual hierarchy.

02

The doorway is transition

Outside is noise. Inside is calm. Every composition should honor that shift.

03

Premium stays human

Precise, warm, and intentional—never corporate, loud, or ornamental.

Two

Logo

Primary mark

Watercolor cobalt doorway, centered above the wordmark with generous breathing room.

Clear space

Keep at least one doorway width clear on every side.

Never

Add outlines, shadows, decoration, or nearby competing elements.

Three

Color

Olympus Blue

#1748C8

Primary actions and links

Deep Blue

#11358F

Hover states and depth

White

#FFFFFF

Primary canvas

Warm White

#F8F6F2

Quiet surfaces and cards

Walnut

#5E3F2B

Interior accents only

Soft Gray

#8A8A8A

Secondary information
Four

Typography

Display / Cormorant Garamond

Quietly
remarkable.

Elegant, calligraphic, and high contrast. Use for headlines and the wordmark.

Interface / Inter

Everything else

Clear and neutral for navigation, buttons, details, and long-form copy. Sentence case by default. Uppercase only for small architectural labels.

32 Section heading18 Card heading16 Body text12 Label text
Five

Components

Cards / twenty-four-pixel radius

Slow is a design choice.

Space, rhythm, and restraint give every element purpose.

Six

Voice and restraint

We are

Elegant
Quiet
Confident
Human

We are never

Loud
Playful
Corporate
Touristic

“The best Olympus expression feels less like a campaign and more like a place you want to stay.”